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Avant8

Services / Paid search / Utah

Utah
Paid
Search.

CMYK screenprint of racing cyclists

Fig. 1. First to the top of the page

Based in Salt Lake City
Leads this week, not next year

At the top of Google when they're ready to buy.

Utah paid search puts your business at the top of the results the moment someone searches for what you sell. As a Salt Lake City PPC agency, we build, run and tune your campaigns so you pay for customers, not just clicks. Every month you see what you spent, what it brought in and what each lead cost. It runs alongside our organic search work, so the ads, the site and the SEO pull the same way.

Start a project ↗
(01) ResultsFrom client reports

NIMA · Google Ads, one month

367.

Conversions at $21.99 each, with cost per conversion 14% lower than a year before.

NIMA monthly report, December 2023

Quality Billiards · Google Ads, three months

149.

Phone calls from $2,763 of Google Ads, about $18.55 a call.

Campaign report, April to June 2022

(02) WorkFrom the case studies

Ads that paid for themselves.

GOOGLE ADSONE MONTH367conversions$21.99each, 14% less than a year before
01NIMAGoogle Ads for a Utah esthetics school: 367 conversions in a month at $21.99 each.Web · SEO · Paid ads
PRACTICES MANAGEDMULTI-LOCATION517
02Pearl StreetPPC, SEO and a brand system for a dental group that grew from five practices to seventeen.Brand · PPC · SEO
CALLS FROM GOOGLE ADSAPR TO JUN 2022149$18.55a call
03Quality Billiards149 calls from Google Ads in a quarter, at about $18.55 a call.Paid ads

Clients include

The GridElase Medical SpasNIMA InstituteMatco Aircraft Landing SystemsWaterford.orgArkadeVYE ConsultingQuality Billiards & Game RoomsPanacea Life Sciences
Want ads that pay for themselves? ↗Start a project
(03) What you getScoped to what you need

The whole campaign, not just the bids.

1Only pay for searches that matterWe find the searches your customers make, the ones worth paying for, and block the ones that waste money.
2The right ad for every searchCampaigns built so someone searching “emergency plumber” sees an ad about emergencies, not your whole service list.
3Ads people want to clickAds that match what people searched and give them a reason to pick you.
4Pages that turn clicks into customersLanding pages built for the ad, not your homepage with fingers crossed.
5No money left on the tableBids and budget watched daily, so you don't overpay for clicks that never call.
6Know what each customer costCalls, forms and sales tracked properly, so we tune for customers, not clicks.
7A report you can read in two minutesWhat you spent, what it brought in and what we're changing next.

Platforms: Google Ads and Meta ads (Facebook and Instagram). Our team is Google Ads certified.

(04) The processHow the work runs

Research, build, launch, tune.

1

Research

Keywords, competitors and what a customer is worth to you.

2

Build

Campaigns, ads, landing pages and tracking, set up before a cent is spent.

3

Launch

Live within days of sign-off, sometimes hours.

4

Tune

Weekly changes to bids, keywords and ads, based on what's bringing in customers.

5

Report

Spend, leads and cost per lead, every month.

(05) FAQ

Questions about paid search.

How much should we spend on ads?

Enough to get useful data, which depends on how competitive your keywords are. After the research we recommend a starting budget, and you decide what to spend.

How do you charge for PPC management?

A percentage of your monthly ad spend. Your ad budget goes to Google and Meta; our fee covers running the campaigns.

How quickly will we see results?

Ads can run within days of sign-off, so clicks start straight away. It usually takes a few weeks of data to tune the campaigns properly.

Who owns the ad account?

You do. Campaigns run in your own ad accounts, so the history and data stay with you if you ever leave.

Can you target only Salt Lake City or Utah?

Yes. Campaigns can target the whole state, specific cities or a radius around your location, and bid more where your best customers are.

Do you build landing pages?

Yes. A page built for the ad usually converts better than sending people to your homepage.

Should we do paid search or SEO?

Usually both. Paid search brings leads now, SEO brings them for longer. If the budget only allows one, we'll tell you which makes more sense for your business.

From the journal

What a Good Google Ads Month Looks Like ↗

From the journal

Google Ads Mistakes to Fix in the AI Max Era ↗

From the journal

Paid Media Trends for 2027: What's Real ↗

From the journal

Marketing on a Small Budget: What Works in 2026 ↗

A face half lit by red and blue neon

It's an auction. Bid smart.

Every search runs a quick auction, but the highest bid doesn't automatically win. Search engines also reward ads that are relevant and useful, so a better ad and a better landing page can cost less per click than a lazier competitor's. That's where most of the savings come from, and most of the work.

Paid and organic, together.

Paid search buys you the top of the page today. SEO earns you a place that doesn't disappear when the budget does. Run together, your ads show which searches actually bring in customers, and SEO can go after those for the long term.

Get your click on. ↗

Already running ads and not sure they're working? Show us the account. We'll tell you straight what we'd change.

Start a project ↗

Also: Utah SEO · Utah Social Media Marketing · Salt Lake City Web Design