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Nima.

From no online presence to 65% of all enrollments in 24 months, on 20% of the marketing budget.

Students in scrubs working at a table as an instructor in a white coat looks on

Client

NIMA

Industry

Medical aesthetics training

Services

Web design and development, SEO, paid ads, lead funnels, CRO

Seats left

Zero

The result in one lineFirst 24 months
Need more enrollments than seats? ↗

Avant8's share of the marketing budget

20%

Share of all enrollments it generated

65%

01

Starting from zero.

NIMA was a brand-new organization with no reputation online and no database of past students. That meant building an SEO strategy from scratch: choosing target keywords with very little data, making on-page and back-end content search-compliant, and earning local rankings with no digital foundation.

There was a catch. Growth had to be controlled, so enrollments never outran the number of classes and seats available each year.

Goal 1

Generate leads and enrollments

Goal 2

Create brand awareness

Goal 3

Build a solid digital footprint

Goal 4

Own the local market, then go national

Goal 5

Fund further expansion

02 / The strategyRegional first, then national

Win the region. Then widen the map.

A NIMA student practicing a laser treatment
1Original content written around the key terms and the subject matter.
2Targeted, white-hat link building campaigns.
3Growing the site's domain authority and trust flow.
4Adapting fast to search engine algorithm changes.
5Re-checking niche terms often, to keep search volume high and stay relevant.
03 / The engineWebsite, ads, funnels, SEO

One system, built and run by us.

We did the web design and development, the paid ads, the lead funnels and the SEO. Owning every step meant every step could be measured and improved.

→1Get foundSEO for local, then national terms. Paid ads to fill the pipeline while rankings grew.
→2LandA new website we designed and built, structured for search and made to convert.
→3CaptureLead funnels that turn a visit into an enquiry, with forms and offers built for each program.
4EnrollConversion rate optimization on every step, so more enquiries became paid enrollments.
04 / The resultsAll in the first 24 months

+50%

conversion rate

$15,550

average value of an enrollment

Full

every class filled to capacity

+7

new states on the expansion plan

Page one for a long list of keywords, locally and nationally.

NIMA instructors during a hands-on laser sessionA NIMA graduate seated in a treatment room
Fill the room. ↗

Websites, ads, lead funnels and SEO that turn searches into sign-ups.

Next project

The GRID →