Lap 00 / Lights out
The Grid.
A website built for speed, for an indoor electric go-kart track.
Lap 01
Electric. Indoor. Fast.
The GRID runs electric go-karts on an indoor track. The brand already had the energy: neon, speed and a little bit of the future.
The website had to feel the same. A futuristic, fast experience that matches the track, and gets people from "that looks fun" to booking a race.
Every path ends at Book Now.
Racing, junior racing, the arcade and events each get their own lane. Book Now sits in the nav on every page, one tap from anywhere.
FAQ · Contact
Homepage
Experiences
Racing
Junior racing
Arcade
Coming soon
Events
Corporate
Birthday parties
Private events
Book Now
On every page
Futuristic, without feeling like a video game.
Same hero, same photo, three display typefaces. The type carries most of the "future" in the brand, so we tested it in place before designing anything else.
Look-and-feel comps.
Websites that match the energy of the brand behind them.
Next project
Arkade →
