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Arkade.
A voice AI brand that plays like an arcade and sells like a performance tool.
Client
Arkade AI
Industry
Voice AI for pay-per-call
Services
Built on
Usable
Difficulty
Hard mode
01
The challenge
Arkade builds AI voice agents that answer, qualify and transfer calls for pay-per-call campaigns. The category is full of brands that look the same: blue gradients, glowing brains and promises nobody can tell apart.
Arkade needed an identity a performance marketer would remember after one visit, and a site a technical buyer would trust: clear pricing, real controls and nothing that felt like hype.
Press
start.
Pay-per-call is already a game of scores, turns and payouts. So we leaned all the way in: an arcade brand where every abstract part of the product becomes something you can picture, and every page has a reason to make you smile.
Calls are coins.
"Insert coin to start." Pricing, trials and sign-up all speak the same language.
Campaigns are cartridges.
Plug one in per vertical: debt relief, Medicare, final expense.
Results are high scores.
Calls, qualifications and transfers shown as a live leaderboard.
Pricing is a receipt.
Every cost itemized, so a buyer sees the math before the pitch.
Fig. 2. Round one. Every direction tested on white and on black.
Round one went wide.
Broadcast icons, color-bar stripes, rounded tech, italic racing type, synthwave chrome. Each one said "arcade" differently. Only one could hold a marquee and still read like a serious tool.
Fig. 3. Round two. Inline strokes, with and without the .AI.
The final mark. A three-line wordmark straight off a 1970s cabinet.
Fig. 1. The cabinet, exploded. Every part maps to a product feature.
The voice
One line in. Qualified calls out.
Nothing dials until you say so.
Insert coin to start.
Short, confident lines with a second clause that lands the point. Playful in the headline, precise in the detail.
A site you can play, and a buyer can trust.
Designed together with the Arkade team and built on Usable, our own page builder. Every section is a reusable block, so new pages, verticals and docs are assembled from tested parts instead of designed from scratch.
The playful layer sits on top of real substance: transparent pricing, a margin calculator, integrations, a status page and full CLI docs.
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[Metric, e.g. demo requests in the first 90 days]
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[Metric, e.g. pages and blocks shipped]
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[Metric, e.g. time from brief to launch]
Tell us what you're building. We'll make it impossible to ignore.
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