Panacea.
A CBD maker rebuilt from land to brand, then grown from 600 to 48,000 visits a month in six months.
Visits a monthMay to Oct 2020
48,000
Six months of SEO and content, starting May 2020. 80x the traffic, in one of the most crowded categories online.
01
The challenge
Panacea Life Sciences grows, makes and lab-tests CBD products from its own farm in Golden, Colorado. Its audience spans two very different groups: baby boomers looking for relief and millennials looking for wellness.
The company was going through a dramatic rebrand. It needed a new site that could speak to both audiences, and it needed to be found in one of the most crowded search categories online. When we started in May 2020, the site drew about 600 visitors a month.
1. Sketch
Page structure worked out on paper, fast and cheap to change.
2. Wireframe
Content and hierarchy agreed before any styling.
3. Design and build
A custom site that leads with the farm, the lab and the product.
03
The solution
A new website. Custom designed and developed around the brand's story: science and nature, from land to brand. Products front and center, with certificates of analysis a click away to earn trust.
Content that ranks. Ongoing, strategic copywriting for the blog, answering the questions both audiences were already searching: what CBD oil is, whether it gets you high, how it helps with pain and sleep, and where to buy it.
Monthly visits
80x
From about 600 visits a month in May to about 48,000 in October.
161K
sessions, Jul to Oct
54%
from organic search, the largest channel
4.97M
Google impressions, Jul to Oct
71,930
clicks from Google, Jul to Oct
#3
for "cbd oil for sale"
#5
for "hemp oil", 78,000 searches a month
1.9M
monthly searches across 14 ranking keywords
Yellow: page one. Best position reached for each keyword by November 2020, tracked in Ahrefs. Volumes are estimated US monthly searches.
Science and nature, from land to brand.
Every page carries the same promise, from the farm in Golden to the lab report to the bottle, and works as hard on a phone as it does on a desktop.
Website, content and SEO, built to grow from the first month.
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