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Pearl Street.
A dental brand built to multiply. Five practices became seventeen, and the playbook went with them.
Practices managedStart to handoff
517
Brand, design, PPC, social, Google Business Profile and SEO for every location, until they brought it in-house to prepare for an acquisition.
Chapter 1
Five practices. Five names. One owner.
Pearl Street started as a handful of Texas dental practices, each with its own name, its own reputation in its own town, and a growth plan that meant buying more of them.
The patients knew the practice down the street, not the parent company. So the job wasn't one brand. It was a brand system: a parent that could hold any number of local practices without erasing the name patients already trusted.
One word decides who it's for.
Management, Company, Partners, Group. Each one tells dentists, patients and future buyers something different. We set them side by side, in one typographic voice, and landed on Pearl Street Dental Partners.
Every new practice slots in on day one.
Each practice keeps its local name. Flower Mound, Wesley, Marshall, Tyler, Stone Creek. They all sit in the same frame, type and palette as the parent. Add a practice, drop in the name, and it already looks like family.
Fig. Practice names tested at three sizes inside the same frame.
Every acquisition got the same launch.
When Pearl Street bought a practice, we ran the playbook. Same steps, same standard, a new name on the door.
01
Brand
Practice lockup, cards, signage.
02
Site
A practice website and offer pages.
03
GBP
Google Business Profile set up and tuned.
04
SEO
Local terms, citations, fresh content.
05
PPC
New-patient and implant offers on Google.
06
Social
Facebook ads and a local presence.
The offers each practice launched with, every one with its own landing page.
When we started
When they took it in-house
The best compliment: they took it in-house.
As Pearl Street prepared to be acquired, they brought marketing in-house. Seventeen practices, one brand system and a playbook that could run without us.
It proved something we're proud of: we can run marketing for a multi-location business while it's growing, and leave it ready for whoever comes next.
We build the system once and run it everywhere you grow.
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