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Canis.
A CBD beauty brand built from scratch. It chose spicy.
Canis Collection provides a quality CBD product experience to look-and-feel-matter customers in an experience-focused environment with a Peloton-esque voice, helping them feel confident and make a difference.
Canis started with nothing. Our Core Discovery process produced the sentence above, then personas, then three stylescapes to decide which visual direction the brand should take.
Mild
Medium
Spicy.
Minimal but bold. Monochrome, often greyscale. A rebellious, rock-star feel.
A series of CBD-infused beauty products. The labels are minimal, but elevated by small details, like a gloss background texture of the cannabinoid molecule.
Product lifestyle
An at-home spa. The products are part of a daily beauty routine.
A lifestyle, not lotion.
Dramatic type woven into images, and plenty of negative space for a calm, Zen feel. The hard part: a product-forward ecommerce site that never feels like it's selling to you.
Simple, immersive images and moments of Zen that reach for every sense: the sound of the surf, the smell of red wine, the feel of lotion on skin.
Core Discovery, stylescapes and a brand built from nothing.
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