← Work / Case study
Barco.
A truck dealership with no lot. We built the brand, then helped open the business.
01 / Discovery
It started on a whiteboard.
Barco could get the trucks. It needed a way to sell them online and a brand buyers would trust without kicking the tires. Three rules on the board: participate, say anything, have fun.
The circled words, in one sentence
Barco provides online truck sales to customers who work hard and play harder in a trustworthy environment with a straightforward voice, helping them feel confident in their purchase and receive the Ferrari experience.
Different wallets. Same three asks.
- A real person on the phone.
- A checkout in as few clicks as possible.
- The Ferrari experience, for a truck.
We didn't just brand it. We helped open it.
Core Discovery's priorities exercise produced more than a marketing plan. It was the checklist for launching an online dealership.
Revenue
[x]Website up and running[x]Truck photography[x]Payment gateway[x]Delivery and pick-up[x]Warranty and service contracts[x]Trade-ins
Awareness
[x]Swag and upkeep kits on delivery[x]Facebook and Instagram[x]PPC and SEO[x]Email past customers[x]Press release[x]Listings and Carfax
Efficiency
[x]Dealer management software[x]Inventory management[x]Financing to the bank[x]Phones and email[x]Hosting[x]Style guide and trademarks
Trust trucks.
A metal wordmark that holds up on light or dark. Roboto for everything you read, a worn typewriter face for the lines you remember. Barco sounds like a trustworthy truck expert: straight to the point about the truck and the price.
Dusty Rose
#A75252
Midnight
#010101
Charcoal Grey
#40413C
Cotton Seed
#BFB9AE
Antique White
#F2EDE3
From the style guide
- Show every truck clearly, in detail.
- Spotless, even off-road.
- Natural light, real places, real people.
- Cheesy smiles and thumbs up.
We'll help you brand it, build it and open the doors.
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Arkade →
