BRANDING
put yourself into your brand
Is it your logo? Is it your color palette and typefaces? Your tagline? These are all things that a brand has, but what a brand is, can be a little harder to define. “What is your brand?” seems like a simple enough question, but we know the answer is anything but simple. If you find it difficult to define your brand, your customers will too.
brand > business
Good branding helps establish expectations with your user. Branding helps users identify and make connections with all that your brand touches. When someone purchases an Apple product, whether it’s an iPhone or a Macbook, the user knows what kind of experience they are going to get because Apple has communicated it through branding design and marketing. You expect Coca-Cola and its other sodas to be readily available at any restaurant. You expect Disney to have a focus on storytelling with their entertainment platforms and parks. A good brand like these also has longevity and is adaptable to the changing times. A great brand creates a legacy.
make a mark on the world that can’t be erased
Barco
Barco decided to step into the online car sales world. Barco could get the trucks, but they needed a place to sell their inventory, and a brand customers could trust. We helped them build an amazing customer focused brand and website to help them get their trucks off their lots and into new hands.
Paragon Homes
The owners of Paragon Homes have been in the construction industry for a long time, but they wanted to change their target customer from commercial to building fully custom homes. We helped them rebrand and pivot by creating a brand and logo that emphasized their experience in the industry, but catered to their new audience base. Once that was done we built an amazing website that mirrored the custom work they were doing in their clients homes.
Pearl Street Dental
Pearl Street wanted to take on the challenge of rebranding, and making a dentist’s office alluring and warm. We build new web pages, from the ground up, for every practice, adding human touch to dentistry. SEO and paid ads came next, pushing each practice to a record number of new clients. View portfolio.
Canis Collection
Canis is a luxury CBD skincare brand that we’ve helped since the start of the company. We helped create an elegant feed that shared the message of luxury living. We also provided monthly photoshoots, daily Instagram and Facebook stories, and provided influencer outreach. View portfolio.
Ross McGarvey
We live what we preach and we apply the same principles to our own CEO’s brand that we do for our clients. Ross McGarvey is our CEO and Avant8 has been working on his website, branding, and social media since the beginning.
Brannd
Brannd is a fun company that helps you turn your designs into real life. You can make apparel, accessories, home items, and so much more! We helped create an aesthetically pleasing feed that represented the brand’s voice and tone.
SERVICES
core discovery
To help you understand your brand, who it’s for, and how to apply it, we use a system called Core Discovery, a series of three white board exercises where your expertise works hand-in-hand with ours to create a clear direction for your brand.
BRAND ATTRIBUTES
We help you find your brand’s voice, culture, and what x-factors makes you better than your competitors.
PERSONAS
A brand isn’t much without the users who support them. Get in the shoes of the people you’re doing this for with empathy boards.
PRIORITIES
Establish priorities so you can be organized, build awareness, and make some sweet money.
stylescapes
After the white board exercises, we create three distinct design directions the brand can take. These stylescapes are the visual culmination of Core Discovery and lead directly into logo design and style guide creation.
SERVICES
logo & style guide
Your logo is the primary mark that identifies your brand. We understand what goes into designing a good logo. We also provide a style guide to help anyone who touches your brand to understand how to correctly apply so that you can consistently set that expectation that all good brands set.
